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Textile & Sewn Products Industry News

SPESA Elects New Board Member


Daniella Ambrogi of Lectra North America Elected to SPESA Board of Directors

Raleigh, North Carolina (USA) — SPESA — March 15, 2017 — At its February 8 meeting in Atlanta, Georgia, the Board of Directors of SPESA (the Sewn Products Equipment & Suppliers of the Americas) elected Daniella Ambrogi, Vice President of Marketing of Lectra North America to a two-year term.

Ms. Ambrogi has a Bachelor degree in Fashion Design from American Intercontinental University (AIU) and a graduate degree in International Relations from FESP, in Brazil. A Public Relations believer, she has taken different extension classes at UCLA to develop her PR skills.

She began her professional career in California, where she worked for different women’s wear brands in the ’90s. In 2000, she moved back to Brazil and worked in two fashion schools, SENAC and IED (European Institute of Design), coordinating undergraduate and graduate programs. In 2007 she brought to Brazil the operation of Style Lens, an online fashion trend service in which she was responsible for brand positioning and marketing & sales.

In 2011 she joined Lectra South America as Marketing Manager and was promoted to Vice President of Marketing Lectra North America in September 2016.

Lectra is a world leader in integrated technology solutions (software, automated cutting equipment, and associated services) specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products. It serves major world markets: fashion and apparel, automotive, and furniture as well as a broad array of other industries. Lectra’s solutions, specific to each market, enable customers to automate and optimize product design, development, and manufacturing.

Ms. Ambrogi joins other SPESA Board members:

  • Sam Simpson, Gerber Technology
  • Nina McCormack, DAP America, Inc.
  • Ed Gribbin, Alvanon, Inc.
  • Mel Berzack, Sewn Products Equipment Co.
  • Melvyn Blore, Pegasus of America
  • Rolando Bohlemann, Schmetz Needle Corp.
  • Yoram Burg, EFI Optitex (USA)
  • Mike Fralix, [TC]2
  • Martin Gopman, Universal Sewing Mch.
  • Mark Hatton, American & Efird
  • Frank Henderson, Henderson Sewing Mch. Co.
  • Rick Ludolph, Productive Solutions
  • Michael Rabin, Morgan Tecnica America
  • Eric Schlossman, Consew
  • Lonny Schwartz, Superior Sewing Mch. & Supply
  • John Stern, Methods Workshop
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