Fast fashion leader H&M launches an eco-friendly plant in North Carolina.

Nov 9, 2024

H&M Group became a global powerhouse by producing affordable apparel, much of which is discarded after a few appearances. Now, it is opening its first U.S. factory in Mebane based on technology developed in North Carolina that aims to reduce the fashion industry’s detrimental impact on the environment. The project leader is Syre, a textile company launched in March by H&M and Swedish investment firm Vargas, along with a fund whose backers include environmental activist Bono and Sir Richard Branson. It

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