Jeff Bezos has invested $34 million in a startup developing alternatives to cotton and polyester, signaling growing investor interest in next-generation textile fibers. The company aims to reduce the environmental impact of traditional fibers by creating scalable, sustainable materials that can compete on both performance and cost as brands increasingly seek lower-impact sourcing solutions.
https://www.fastcompany.com/91538346/jeff-bezos-makes-34-million-bet-replace-cotton-polyester