From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread

Aug 15, 2026

Major apparel brands including Uniqlo, Zara, Primark and H&M are experimenting with repairs, mending programs and resale as they seek to appeal to younger consumers interested in reducing waste and extending the life of their clothing. The trend also highlights the challenges of making garment repair economically viable on a larger scale.

 

https://www.sfgate.com/business/article/from-uniqlo-to-zara-clothing-brands-try-to-win-22381365.php