This 39-year-old quit 80-hour consulting weeks to make underwear for his struggling family business. He credits ‘sweaty feet’ for record profits

Oct 21, 2026

Lawson Glidden left a demanding consulting career to help revive his family’s century-old New Hampshire textile business. As president of Minus33, a maker of merino wool apparel and socks, Glidden has helped transform the struggling operation through improved marketing, product development and direct-to-consumer sales. Since joining in 2018, he says the company’s profits have roughly quadrupled.

 

https://finance.yahoo.com/news/39-old-quit-80-hour-070000929.html