According to a report from The Information, the Amazon has set strict price limits for various product categories, including $8 for jewelry, $13 for guitars and $20 for sofas. This initiative is a significant departure from Amazon’s usual approach of allowing more flexibility for sellers to set prices on its platform. The new storefront will ship orders directly from a facility in Guangdong, China, as per the report. To further entice sellers, Amazon is offering reduced fulfillment fees for goods sold through this low-cost store.