In a time when globalization and fast fashion dominate the apparel industry, one New England manufacturer is rewriting the script. Since launching Origin USA in 2011, Pete Roberts has made it his mission to bring denim manufacturing back to American soil – not as a niche craft, but at scale, and with purpose. Rooted in the belief that manufacturing can provide both economic vitality and personal fulfillment, Roberts and his business partner Jocko Willink are building an apparel and footwear brand that prioritizes local supply chains, environmental impact and quality craftsmanship.