FAIRFIELD, Conn. — Over the last decade, Sacred Heart University’s fashion marketing & merchandising program has seen its share of growth and change. The Jack Welch College of Business program was offered as a concentration in 2009, became a minor in 2015 and will be a major this fall.
There is a demand for the major, said David Bloom, program director. More than 100 students are enrolled in the minor, and having the major better prepares students for the competitive industry, he said.
The major comprises nine courses (27 credits) including a rotation of fashion electives. Courses will teach the skills and knowledge students will need to be successful, such as fashion marketing, which will introduce students to the field and its history. “Students will create their own fashion lines and develop a business line,” Bloom said.
A course on fashion buying teaches students about product line analysis, vendor relations and negotiating. Other courses deal with textiles, management and creating an image around a brand. Seniors can take a fashion seminar on issues surrounding the fashion industry, as well.
Students also will have the opportunity to study abroad in Milan and Paris for a two-week, three-credit, fashion brand marketing class. “It’s great exposure,” Bloom said.