Shane Cooper is the man behind North Carolina-based sock maker DeFeet – who’ve been supplying socks to the pros for over 30 years. Their latest innovation the Evojet sock, is revolutionizing the peloton with a claimed 24 watt saving over bare legs – with Matteo Jorgenson and the U.S. Olympic team wearing them to victory in the last 12 months.
Watch interview: https://www.youtube.com/watch?v=WlXwppHo_5A