If the deal seems too good to be true, it likely is. That was the subtext of Saturday Night Live’s bogus ad for “Xiemu,” the latest fast fashion hitmaker from China.  

Parodying the meteoric rise of e-commerce phenoms Shein and Temu, models pranced across the screen in $10 dresses and $5 shoes as a voiceover proclaimed, “How so cheap? Don’t worry about it!”



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