What if the story of blue jeans wasn’t about fashion – but about America’s rise, fall and last chance to win back its soul? In this episode, I take you from a Starbucks in Greensboro, N.C., straight into the forgotten history of denim – the espionage, the golden handshakes and the slow death of American manufacturing. From Genoa, Italy to Manchester, England … from New England to the Deep South … and now to one last mill in Georgia, I share how complacency, bad deals and predatory capitalism gutted an entire industry.
