What consumer sustainability shifts could mean for fiber selection and assortment strategy

Consumer expectations around sustainability continue to evolve, reshaping how brands approach fiber selection and product assortment. New insights point to growing demand for transparency, durability and responsible sourcing — factors increasingly influencing purchasing decisions across categories.

https://lifestylemonitor.cottoninc.com/what-consumer-sustainability-shifts-could-mean-for-fiber-selection-and-assortment-strategy/