Why Ralph Lauren is going all-in on recycled cotton

Jun 29, 2024

As Team USA walks at the opening and closing ceremonies, they’ll be wearing Polo shirts made by Ralph Lauren, the team’s official outfitter. The Polos look identical to the shirts the brand has become known for over the years, but they’re actually a radical departure for the company. In the past, the brand has manufactured them from virgin cotton; its new garments are made these entirely from recycled cotton, a feat that took years of research and the latest in chemical engineering technology. 

 

https://www.fastcompany.com/91141374/why-ralph-lauren-is-going-all-in-on-recycled-cotton