About 89 percent of U.S. consumers still consider it important for brands to operate sustainably, only 32 percent prioritize sustainability in their purchasing decisions, according to a new survey by Stifel, in partnership with Morning Consult. The shifting priorities of U.S. consumers towards sustainability are due to factors such as good value (68 percent) and low price (57 percent), with the emphasis on low prices showing a notable increase from 52 percent in 2022, likely due to ongoing inflationary pressures. https://www.fibre2fashion.com/news/apparel-news/us-shoppers-prioritise-cost-over-sustainability-amid-economy-woes-292245-newsdetails.htm